Food Lion's Bottom Dollar Scales Down with New Prototype

Food Lion is "right-sizing" its Bottom Dollar Food discount concept with a new prototype unit opening today in Mooresville, N.C., about 40 minutes from Charlotte. The new 20,000 square foot store incorporates significant research and experience into the banner's redesign, Paul LaCroix, vp of Bottom Dollar Food told Progressive Grocer on Tuesday.

"When we approached this project, we first wanted to right-size the store with our variety," LaCroix said. "That meant smaller. We were able to eliminate non-sales floor space and allow for efficient assortment based on the square footage. We carry an efficient variety of branded and store brand products that customers purchase most often. The smaller space also allows for a reduction of energy expense.". . . more