Big Lots mulls not-so-small changes to keep on its roll
Changing plans two-thirds of the way into a three-year plan could be a sign of trouble.Not at Big Lots Inc.
The closeout merchandise retailer expects to reach most of the goals of its strategic plan by the end of 2008, a year earlier than anticipated, and it is starting its planning for the next three years, looking toward a future that could include smaller stores and online sales.
“As I’ve said on a number of occasions: In retail, if you aren’t constantly challenging and reinventing yourself you’ll fall behind your competition or lose all together,” CEO Steve Fishman said Aug. 26 in a phone discussion with analysts who follow the company’s stock.
The Columbus-based company expects to hit its operating profit rate goal of 5.5 percent by the end of the year, Fishman said, one of several goals achieved or surpassed in Big Lots’ strategic plan since it began in 2007.
Tim Johnson, vice president of strategic planning and investor relations for the company, said the executive team formulating the new plan is the same one that developed the current program and many pieces will remain the same, such as the company’s view on real estate and merchandising.
Out with the old
Big Lots’ goals in the current plan were to expand its operating profit, create sustainable share earnings growth and improve cash flow to either reinvest in the business or return to shareholders.
In addition to meeting the operating profit goal, Big Lots surpassed its share earnings in the plan’s first year and expects to do it again this year. The goal for the three-year period was to generate per-share earnings between $1.01 and $1.75, but the company is projecting $1.90 to $2 for 2008.
Big Lots also completed a $600 million share repurchase program in 2007, which was part of the plan. It followed that with a $150 million stock buyback program that wrapped up in February.
Two markers Big Lots is on pace to reach by the end of 2009 are a cumulative cash flow of $550 million to $600 million for the three years, with the total projected to be $415 million by the end of this year. Capital expenditures are expected to be between $160 million and $165 million for 2007 and 2008, close to the three-year goal of between $170 million and $190 million.
Big Lots also has shown same-store sales gains in each year of Fishman’s tenure as chief executive since July 2005, when he replaced Michael Potter. Same-store receipts rose 1.8 percent in 2005, 4.6 percent in 2006 and 2 percent last year.
Patrick McKeever, an analyst with Greenwich, Conn.-based MKM Partners LLC, wrote in an Aug. 27 report that sales and profit margins were better than expected at Big Lots in part because of the company’s Raise the Ring strategy, which is creating higher average sales, and reduced operating expenses from improved efficiencies in payroll, distribution and transportation.
He raised his share earnings forecasts to between $1.89 and $1.97 for this year and to between $2.10 and $2.18 for 2009.
In with the new
Still, Fishman thinks there is room to improve.
“Our team at Big Lots does not believe that we’re anywhere near as productive, as efficient or as profitable as we have the capability of being in the future,” he told analysts.
Big Lots will toy with the size of its stores in a bid to find new business opportunities and meet future goals.
“We want to understand ... if there are opportunities to open more stores in smaller size boxes (and) what are those businesses that we want to be in,” Fishman said.
The initiative is market-driven. Fishman said much of the storefront space on the market or being built by developers for retailers is in the 20,000-square-foot range, but a typical Big Lots store is 25,000 to 30,000 square feet in size.
“How many opportunities were we missing?” Johnson asked, noting that the test and possible rollout of smaller stores would be a slow one.
Fishman said to reduce store size, the chain likely would need to reduce merchandise categories. Those cuts likely would be made individually by stores.
“When 75 to 80 percent of your customers or more come in with nothing in mind to buy, there are classifications that you have to have and there are classification that you just don’t have to have,” he said.
The company has a testing ground for smaller stores. It retrofitted 70 stores in California last year, many of which were 20,000 to 22,000 square feet. Thirty-five of the stores include furniture departments, one of the company’s most-thriving merchandise categories.
But the growth isn’t expected to be linked only to real estate. Big Lots is exploring cyberspace, too.
“I think that there’s an opportunity to create some excitement online with brands and products that don’t necessarily lend themselves to our store environment,” Fishman said of a venture into electronic commerce.
Johnson said the goal is to develop a strategy that differentiates the e-commerce site from Big Lots stores and online competitors.
E-commerce could take the company into merchandise categories it doesn’t stock at its stores, Johnson said. Also, selling over the Web could help when the company acquires product lots that are too small to stock in its stores but would still attract consumers.
Johnson said Big Lots expects to open 20 stores by the end of the year. The chain again will not see a net gain in stores, with between 45 and 50 closings anticipated in 2008, but the number of openings has increased from seven in 2006 to 11 last year to 20 in 2008.
Big Lots runs 1,355 stores.
Fishman said the company’s distribution network could support up to 1,800 stores, but the pace of growth toward that total will depend on the commercial real estate market.
“We’re not in a race to grow the store base,” he said. “We’re focused on profitable store growth and there is a big difference. We’ll only open stores where I can say to shareholders that we can make money.”
Source: The Columbus Dispatch
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Big Lots, through its subsidiaries, operates as a broad line closeout retailer in the United States. The company offers its products under four merchandising categories: consumables, home, seasonal and toys, and other. 