Client’s Challenge

 

KeyPoint Partners' client sought to promote foot traffic at Derry Meadows Shoppes, an 187,000 square foot plaza anchored by dominant regional grocer Hannaford Bros. Supermarket, and increase cross shopping of inline tenants. 

 

KeyPoint Partners’ Response

 

KeyPoint Partners’ marketing team, working with a marketing services vendor, developed a custom marketing program to brand Derry Meadows Shoppes as a community-orientated center with a prominent identity in the town of Derry. After the development of a logo and slogan, a website was launched to position the various Derry Meadows tenants as one community-focused entity. The program included print, online, social media, and public relations elements. 

 

KeyPoint Partners reached out to community organizations, offering the center as a venue for fund-raising and awareness events, managing tenant participation and organizing tenants’ marketing collateral. These events have enhanced foot traffic, encouraged return shoppers, and established goodwill. KeyPoint Partners also provided property management and leasing services for Derry Meadows Shoppes.