Customized Retail Research
"I'm not aware of a firm that commits the resources KeyPoint does to market knowledge."
Bill Beckeman, Perseid Ventures
KeyPoint Partners provides customized research from preliminary desktop assessments to comprehensive evaluations, which integrate field investigation and quantitative analysis for a variety of retail location and store types.
The heart of our research superiority is GRIID™, which tracks all retail activity including supply, occupancy, demographics, and marketplace trends for nearly 260 million square feet of retail properties and nearly 60,000 retailers and tenants in key markets within our territory - about 45% of the retail space in New England. We use this information in a host of research applications.
Because of our superior research, we’re a market leader and a recognized information source. Our news digest, the KeyPoint Retail RoundUp, is updated daily. Our monthly KeyPoints retail newsletter is posted online and to thousands of subscribers. Our annual KeyPoint Reports present a thorough summary of retail real estate activity in key New England retail markets. Our data and insight are regularly solicited by the Boston Business Journal, Boston Globe, Hartford Business Journal, Shopping Centers Today, Shopping Center Business, Retail Traffic, The Carlson Report, The New England Real Estate Journal and other industry publications.
Is there a custom retail market research project we can do for you? For more information about our Retail Research services, contact:
Mark Becker, Partner/CFO

Capabililties:
Developers/Owners/Investors
Site Evaluation
Market Feasibility Studies
Competitive Inventory and Analysis
Sales Forecasting
Trade Area Analysis
Merchandising Strategies
Shopping Center Repositioning Studies
Center Expansion and Remodel Analysis
Economic Impact Analysis
Due Diligence
Location Types
Regional Shopping Centers
Lifestyle Centers
Main Street Retail Projects
Power Centers
Specialty Centers
Neighborhood Centers
Freestanding
Mixed-Use Projects
Retailers
Site Selection
Sales Potential Analysis
Market Entry Strategies
Sales Transfer Assessment
Competitive Impact Analysis
Store Expansion and Remodel Analysis
Acquisition Studies
Competitive Inventory and Analysis
Sales Trend Analysis of Existing Stores
Store Database Development
Store Expansion and Remodel Analysis
Acquisition Studies
Competitive Inventory and Analysis
Sales Trend Analysis of Existing Stores
Store Database Development
Store Types
Department Stores
Discount Stores
Big Box Retailers
Mall-based Stores
Specialty Stores
Additional
Fully integrated GIS capabilities
Extensive network of industry contacts
Instant access to current market information
Proprietary GRIID™ retail database
Advanced mapping and analysis