South Cape Village Marketing
South Cape Village is a 160,000 square foot village style retail development on Route 28 in Mashpee, MA, anchored by Roche Bros. Supermarket and Marshalls. As the project reached approval and the onset of construction, the client, without marketing resources of its own, needed support in creating positive awareness of the project within the industry and the Cape Cod community.
KeyPoint Partners’ Response
In addition to standard marketing materials (leasing brochure, detailed site and regional aerials, site photography, maps, demographics, and narratives), KeyPoint Partners marketing team provided a complete marketing plan for publicizing the project through each phase of development, including press releases and media lists; web-based initiatives including a dedicated project website and ongoing email marketing; and a four color, four page booklet describing the project and its place in the Cape Cod retail market.
KeyPoint Partners also coordinated the successful and well-attended ground-breaking ceremony, providing invitations and guest lists; tent and chair rental; food service and signage; hardhats and shovels; special industry press coverage; and all follow-up materials. KeyPoint Partners provided exclusive leasing and property management services to South Cape Village.
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