Wayside Commons Grand Opening
Wayside Commons is a 196,000 square foot open-air lifestyle retail center in Burlington, Massachusetts. The first development of its kind in the area, it was developed on the site of a former Raytheon building, in an area dominated by office parks and major hotels. The center broke ground in October, and was slated to open the following fall.
KeyPoint Partners’ Response
KeyPoint Partners took over management and marketing responsibilities for the property in June, with a planned September 1 opening. The management team very quickly solved a host of construction, service, and logistical issues to bring the project to a successful opening.
The marketing team coordinated a grand opening media campaign as well as a large-scale welcome reception and ribbon-cutting ceremony with over 400 invitees. Wayside Commons was able to “open big” because of the concerted efforts of the KPP team.
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